Abdelilah Mharzi · Co-founderOujda, Morocco

I find the demand.
Then build the business.

I’m Abdelilah, co-founder of PLV.ma and Besalis. I turn customer insight into a clear offer, a route to market and the systems to deliver.

Explore the ventures Let’s talk

Built on 8+ years in European e-commerce. Now building in Morocco.

01 — The ventures

Real demand. Deliberate decisions. Businesses taking shape.

Two different markets. The same discipline: understand what customers need, test the offer and build around what works.

Co-founder · Business Development, Marketing & IT

Trading & developing the range

PLV.ma

Physical advertising · Morocco

Turning a printing product into a marketing business.

A roll-up test brought in more than MAD 100,000 in collected revenue in June 2026. I saw an opening for a specialist that understands what a business needs its display to achieve. My partner and I chose to build PLV.ma around it.

Customers served: 1,000; Distinct customers who paid for and received their orders.
MAD collected · June 2026: 100,000+; Delivered roll-up orders during our initial test.
Minutes · founder estimate: 60 → 13; Order entry and verification work, before and after automation.

Positioning

Depth before breadth.

We gave physical advertising its own specialist business: a focused range, clear service standards and repeatable production. Roll-ups opened the customer relationship; each new product has to earn its place.

Product development

Customer questions became our next product.

Requests for outdoor, double-sided displays led us to research suppliers, test an X-banner and commission improvements for Morocco. That work led to our first container shipment, now on its way.

Systems & execution

Build the operation behind the sale.

I built a custom CRM connecting WhatsApp, AI-assisted data entry, human checks and delivery updates. Documented workflows give the team a shared process from design approval to dispatch.

Co-founder · Business Development & Marketing

Live with five pilot salons

Besalis

Salon software · Morocco

Give salon owners room to build beyond the chair.

I went to my barber frustrated with waiting. I left thinking about a business interrupted by calls and difficult to organise. Besalis grew from that conversation: help luxury barbershops manage the day, keep their own identity and make room for the owner’s next step.

Completed bookings: 5,000+; Across five pilot salons over one year.
Salons using Besalis: 5; All five pilot salons continue to use the platform.
Dashboard · live capability: 1; Owners can manage multiple salons from the same account.

Brand ownership

The salon’s name stays in front.

Each salon has its own branded booking page. The customer books with a business they recognise, and the booking experience becomes part of that salon’s brand.

Daily operations

Let appointments arrive without the call.

Web booking and WhatsApp notifications give appointments a clear path. Some pilot salons now receive all bookings through Besalis and report very few booking calls.

My contribution

Turn owner feedback into product direction.

I lead business development and marketing: understanding salon needs, bringing owners into testing and shaping positioning. My technical co-founders lead development.

02 — How I build

I connect the offer, the sale and the operation.

My work sits where commercial decisions become practical changes in the business.

01 / Positioning

Choose where to win.

Define the customer, the need and the reason to choose us. At PLV.ma, that meant specialising. At Besalis, it meant putting the salon’s own brand at the centre.

02 / Offers & conversion

Make the next step clear.

Build the offer around what people need, then connect attention to action. The message, the purchase journey and the follow-up have to work together.

03 / Systems & AI

Make delivery repeatable.

Turn recurring work into clear processes and useful tools. At PLV.ma, that means less manual entry, human verification where it matters and a shared view of each order.

03 — The founder

Abdelilah Mharzi / Oujda, Morocco

Commerce taught me to listen. Building taught me to focus.

I started around 2017–2018, buying and selling phones and computers while studying. A marketplace disruption pushed me to build my own store. That decision took me deeper into traffic, customer psychology, offers and conversion.

Over more than eight years in European e-commerce, I worked across cash-on-delivery and prepaid markets, from pet wellness to cosmetics. Alongside that work, I studied software engineering to understand the systems behind the business.

Today, I bring those two sides together. Marketing helps me see the opportunity. Technical understanding and AI tools help me turn it into something the team can use.

A lesson I operate by

An opportunity needs focus to become a business.

While roll-ups were selling, I kept testing other products. Each idea consumed time, money and attention. Choosing to concentrate on PLV was a decision to give one opportunity the depth it deserved.

My ambition is to build profitable companies with strong partners, then share what I learn through public speaking and support for the next generation of founders.

04 — Let’s build

Let’s build the next stage.

I’m open to partners and investors who see potential in PLV.ma or Besalis. Industry experience, commercial reach, production capacity: tell me where you see a fit and what we could build together.

Abdelilah@mharzi.com Connect on LinkedIn